María Palomares Tarí
PRIME TIME: WHY LOCALIZATION MATTERS MORE THAN EVER
Localization goes beyond simple translation. It involves adapting your content to fit the cultural, linguistic, and social nuances of...
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María Palomares Tarí
Aug 17, 2023
LOCALIZATION PROJECT MANAGERS: WHO ARE THEY?
When a business enters a new foreign market, it is essential to give buyers in that country a customer experience that feels familiar and...
María Palomares Tarí
Jan 6, 2023
GLOBAL TRENDS IN THE TRANSLATION AND LOCALIZATION INDUSTRY FOR THIS 2023
As 2022 comes to an end, new translation and localization trends are set to dominate the industry in 2023, and results and data from this...
María Palomares Tarí
Nov 7, 2022
HOW SMALL BUSINESSES CAN BENEFIT FROM LOCALIZATION
Localization is an integral part of a customer-first mindset that can help a brand push ahead of the competition. How? By preparing your...
María Palomares Tarí
May 18, 2022
THE IMPORTANCE OF CULTURE IN YOUR LOCALIZATION STRATEGY
Today, it is no secret that buyers and customers are no longer limited by geography — they expect to have access to a variety of products...
María Palomares Tarí
Feb 28, 2022
HOW WORKING WITH A PROFESSIONAL TRANSLATION COMPANY CAN BOOST YOUR BUSINESS
When going global, your product’s availability in the international market is key. For that reason, a trustworthy, reliable translation...
María Palomares Tarí
Oct 7, 2021
HOW THE TECH INDUSTRY BENEFITS FROM TRANSLATION
The tech industry is undoubtedly focused on innovation, creation, and growth. We could even say that no sector has as much potential for...
María Palomares Tarí
Apr 29, 2021
TYPES OF LOCALIZATION SERVICES – A QUICK GUIDE FOR GLOBAL GROWTH
There is no doubt that adapting existing products to new markets through translation and localization management is key for global growth...
María Palomares Tarí
Jan 27, 2021
THE IMPORTANCE OF WEBSITE LOCALIZATION FOR YOUR BUSINESS
In today’s world, going into global markets represents a solid growth opportunities for companies. As a consequence, most companies...
María Palomares Tarí
Dec 27, 2020
BEYOND LANGUAGE: HOW VIDEO GAME LOCALIZATION IS PLAYED
With more than 2.5 billion video gamers across the globe, gaming has become undoubtedly a gripping domain. As a result, the demographic...
María Palomares Tarí
Oct 18, 2020
GOING LOCAL TO GO GLOBAL: WHY YOUR BUSINESS NEEDS LOCALIZATION
CNN has a separate programming for Latinos in the U.S.; Nike's homepage ads can vary from country to country depending on the sport each...
María Palomares Tarí
Sep 14, 2020
LANGUAGES AND INTERNATIONAL MARKETING: HOW SOCIAL MEDIA TRANSLATION BOOST YOUR BUSINESS
The power of social media for business today is undeniable – on Instagram, as an example, 80 percent of people follow at least one...
María Palomares Tarí
Aug 24, 2020
HOW AI IS RADICALLY CHANGING THE LOCALIZATION LANDSCAPE
In this increasingly digital age, it is no secret that machines and software today can easily understand spoken words and translate them...
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