María Palomares Tarí
TRANSCREATION VS. TRANSLATION: THE KEY DIFFERENCES
WHAT IS TRANSCREATION? Transcreation is the merger of two words: translation and creation. It’s an intricate form of translating that...
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María Palomares Tarí
Sep 2, 2021
THE LANGUAGE OF LUXURY: SOME UNIQUE CHALLENGES
Luxury products are crafted to the finest detail by creative designers and artisans. In fact, the complete luxury aesthetic creates and...
María Palomares Tarí
Mar 15, 2021
TRANSCREATION (OR THE ART OF TRANSLATING ADS) : THE KEY PLAYER IN GLOBAL CAMPAIGNS
When international companies need to make their marketing campaigns, they must create assets that audiences in local markets are drawn...
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