TRANSLATION PROOFREADING: A SERVICE YOU PROBABLY DIDN’T KNOW YOU NEEDED
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Loss of the text’s style, poor diction, superficial or too literal – it is all very easy to describe and spot a bad translation. But what...
María Palomares Tarí
Oct 26, 2020
THE SPANISH LANGUAGE: 10 FAST FACTS ABOUT ITS WORLDWIDE INFLUENCE
Spanish is a language that’s on the rise, and not just because it is the second most spoken language in the world in terms of native...
María Palomares Tarí
Oct 18, 2020
GOING LOCAL TO GO GLOBAL: WHY YOUR BUSINESS NEEDS LOCALIZATION
CNN has a separate programming for Latinos in the U.S.; Nike's homepage ads can vary from country to country depending on the sport each...
María Palomares Tarí
Oct 13, 2020
GLOBAL BRAND FLOPS : HOW NOT TO ENTER A NEW MARKET
The process of branding was first developed to help products stand out and to protect them from failure. However, things have changed --...
María Palomares Tarí
Oct 1, 2020
INTERNATIONAL TRANSLATION DAY 2020: THE VALUE OF PROFESSIONAL TRANSLATORS
Have you ever stopped to think that translation is literally everywhere? From bilingual ATM screens and processed-food labels, to the...
María Palomares Tarí
Sep 26, 2020
EUROPEAN DAY OF LANGUAGES – THE FACTS !
Cobblestone streets, some of the world’s tastiest culinary traditions, centuries of history and architecture … and languages, many...
María Palomares Tarí
Sep 21, 2020
UNIQUE WORDS THAT DON’T EXIST IN ENGLISH
Ever wanted to say something in English but couldn’t find the exact word? Maybe other languages have the answer! Some languages from all...
María Palomares Tarí
Sep 14, 2020
LANGUAGES AND INTERNATIONAL MARKETING: HOW SOCIAL MEDIA TRANSLATION BOOST YOUR BUSINESS
The power of social media for business today is undeniable – on Instagram, as an example, 80 percent of people follow at least one...
María Palomares Tarí
Sep 4, 2020
THE IMPORTANCE OF SUBTITLES: 6 REASONS WHY YOU SHOULD BE SUBTITLING YOUR VIDEOS
In today’s digital world, online video content plays a key role within company advertising and video has become an extremely powerful...
María Palomares Tarí
Aug 24, 2020
HOW AI IS RADICALLY CHANGING THE LOCALIZATION LANDSCAPE
In this increasingly digital age, it is no secret that machines and software today can easily understand spoken words and translate them...
María Palomares Tarí
Aug 15, 2020
ENGLISH TRICKY TERMS YOU WILL NEVER MISUSE AGAIN
Have you ever get caught confusing geographical terms? Whether in a business meeting, talking to a client or having an informal...
María Palomares Tarí
Jul 26, 2020
ENGLISH DIALECTS AROUND THE WORLD
With over 350 million native speakers worldwide, English is undeniably the most influential language in the academic and professional...
María Palomares Tarí
Jul 16, 2020
LANGUAGE AND CULTURAL DIFFERENCES: WHAT TO CONSIDER BEFORE GOING GLOBAL
If your brand has become nationally acclaimed, then it’s time to go one step further and consider expanding your business globally....
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